True North is a leading brand representation and consulting firm offering beauty and wellness products and consulting to luxury spas and resorts. Representing a select group of luxury brands, we leverage our extensive experience in spa development, aesthetics and prestige retail to capitalize on the $3.4 trillion wellness industry.

"When La Mer, Estee Lauder's most prestigious brand, was confronted with opening our first spa, we knew we needed to create an entirely new, luxe experience for our clientele. Fortunately, we found a great partner with Caren Logan, who worked with us to develop a unique 5 service protocol that reflected the essence of this 'best-in-class' brand. The La Mer Spa Experience was originally launched in Harrods London to great acclaim. Caren handled everything 'from soup to nuts' – from spa design, to developing treatment concepts and protocols, to designing education manuals and training therapists."              

 - Tyler Heiden Jones, General Manager – KOSÉ; former VP of Global Marketing for La Mer